​Glossary

​Responsive ​Web ​Design:
​Responsive Web Design makes your web page look ​great on all devices (desktops, tablets, and phones). Responsive Web Design is about using HTML and CSS to resize, hide, shrink, enlarge, or move the content to make it look good on any screen. It is an absolute must-have today where more than 50% of all visitors will be doing this from a mobile device.

​Home page:
​This is the main page that every website has. Usually the logo on your website will take you back to this page. The example to the right shows our home page which has the logo in the top left, main navigation in the top right with general info below that. (See landing page next for the difference between these 2.)

​Landing page:
​​​Landing pages are different from home pages and are specifically created for ​one goal: to convert your visitors into clients via razor targeted call to actions. ​Landing pages are uniquely designed with a main call to action; limited ​or no navigation; ​strong headline​s; relevant hero images;​​ as well as a different landing page for each objective or advert. An important consideration is that any advert you put out should be directed to a landing page built only for that advert ​with a headline that matches the advert to the landing page (see ​Message ​Match next).

Content Managed System:
This is a system put together so that any approved user is able to log in and change website content. You will be able to add products, change images, add full pages or make small text changes on others, add an upcoming event, the choices are really unlimited.

SEO:
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

Google analytics:
Google Analytics lets you track visitors to your store, and generates reports that will help you with your marketing. We recommend it as a fantastic way to gain insight into who your target market is, where they are coming to your site from and from which country.

Retargeting:
Retargeting is the process of serving your prospective clients with adverts which mirror the offer on your original website. This is simply a small piece of code or cookie which is called a pixel, which is kept by web browsers and feeds info back into Facebook so that you can create retargeting campaigns within Facebook. Our system also allows you to advertise only to those customers that have perhaps looked at a product but not bought, or to advertise only to those that have bought a certain product and which you would like to upsell another.

​Remarketing:
​Remarketing is the process of keeping up a conversation with your prospective clients usually by means of email. Get Kingsley loves to communicate via email as 91% of people still open their email every day. It's also a fantastic way to notify your customers about new products or discounts.

​Heat maps:
​​Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. We deliver to your reports each month showing where your visitors click the most, where their mouse movements are and how far down your content they are scrolling.

​​Visitor Recordings:
​See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site. By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.

​Conversion Funnels:
​​Where are your visitors dropping off? – Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.

​Form Analysis:
​​How are your forms used? – Improve online form completion rates by discovering which fields take too long to fill, which are left blank, and why your visitors abandon your form and page.

​​​Feedback Polls:
​​Understand the reasons behind behavior – Improving the performance and experience of your website starts with understanding what your visitors want and what's preventing them from achieving it. Target questions to specific visitors anywhere on your web and mobile site.

​Incoming Feedback:
​​Instant visual feedback – Give your visitors an easy way to leave instant visual feedback on your website or app. See what people love and hate, identify issues, and find opportunities for growth.

​​Responsive surveys:
​Get to know your audience better – Build your own responsive surveys using an easy editor. Collect responses in real-time from any device. Distribute your surveys using web links, emails or invite your visitors just before they abandon your site to uncover their objections or concerns.